We are finally ready to announce the release of our very own jeans, sewn in our design right here in Sweden! This project is the latest in our range of items made for the store by small local producers and we couldn’t be more proud of them. Making clothes has been a passion for the both of us for a long time and as we are a denim store at heart we thought it only fitting that we should have our very own jeans.
In November Douglas and his photographer friend Hampus Andersson went to visit the sewing factory where our jeans were made. Hampus took photos with his analogue camera and shared them with us!
The name of our in-house brand is Blue Highway Clothing, the name derivating back to a blog that Second Sunrise co-owner Douglas used to write together with his brother starting in 2006. The subject was of course jeans, and together with the work they did in their denim sewing studio it lay the foundation of what Second Sunrise is today.
In these days of globalization we think it important to try to keep production as close to home as possible, and all our Blue Highway Clothing items are made here in Sweden.
Our jeans are made at Syverket which is a small sewing studio in Borås, a city that used to be the centre of the textile production in Sweden back in the days. When we visited them in November we met the four women that were currently sewing our jeans, and it was a nice feeling to see that our tiny production (We only made 100 pairs!) kept them busy for a couple of weeks, and we like to think that the bill we payed for their work became their salary that month. We would of course have loved to make the jeans ourselves, but there are not enough hours in the day for us to make that possible and this seems like a really good alternative! Anyone wanting to work with Syverket can contact them here.
The construction of our jeans is clean and classical, with one eye on history and one eye on the 2020's.
The fabric is a Japanese selvage 13,75 oz denim made by Kaihara
Want to see what they really looked like then they were done? Head over Here!