The Japanese brand Kontex has since 1934 been crafting high-quality towels in Imabari, Japan. Over the years the company have mastered the secret of producing towels with exemplary softness. It all starts with the threads, fine garment quality fibers that are loosly twisted to give it a softness and outstanding absorption capacity. Such threads would break on modern weaving machines, thus Kontex towels are gently woven on traditional, low-speed machines to maintain the integrity of the thread and achieve a level of softness that modern machines cannot produce.
Kontex believes that it is of the utmost importance that their towels are clean of impurities as they are in regular contact with the skin. To ensure that no substances that
could affect the body remain on the surface of the towel whereby each item is carefully washed with fresh spring water sourced from the melted snow of beautiful Mt. Ishizuchi. This process ensures every thread is free from impurities.