Second Sunrise Archive: Vintage Levi's De Luxe Shirt "Rodeo Club"

Vintage clothing has always been passion of ours. We are inspired by a time and era when you didn't compromise on quality and when fabrics, fits and styles were designed with the main purpose to be functional.

Over the years we have collected some of these garments, pieces with a story that tell about how people wore and lived in them back in the days. Today we keep them in the Second Sunrise archive and we thought we would start showing them here on the blog and tell you what we know about them! We believe that the key to be a contemporary creator lies in traditional practice and knowing the history behind the products.

We hope that this can be as inspiring to you as it is to us!

Vintage Levi's De Luxe Shirt "The Rodeo Club"

Maker - Levi's
Era - 1940's
Fabric - Wool
Acquired - 23 sept 2007 by Douglas Luhanko

The "Rodeo Club" Shirt was delivered with a back story letting me know the history of the garment and it goes like this, according to Mike (the previous owner of the shirt):

"I bought this shirt about 8 years ago in Drummond, Oklahoma from a man named Don Perry. He was an active/working cowboy during the late 30's - 60's. He owned rodeo stock bulls, broncs etc... He held Buck Out's at a small arena near his home during this time. His group of friends and fellow cowboys had a club called "The Rodeo Club". Anyway this piece is the last from my collection of Don's stuff. He passed away in 2002."

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Vintage Levi's De Luxe Shirt
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Vintage Levi's De Luxe Shirt
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The front of the shirt has two chest pockets with tilted pocket flaps. This is a typical western style pocket, and rumor has it that it was made to be easy to access even when the pockets are closed by slipping a finger under the flap. The pockets shape follows the idea, with the tilted bottom designed to make it easy to scoop up small items from it quickly. 
This shirt has regular dome-shaped buttons, instead of the snap buttons that later would become synonymous with western wear.
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The embroidery is made using a chainstitch embroidery machine. The text is sewn straight onto the shirts back while the long horn's head is made separately as a patch, that has been stitched onto the shirt. 
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Vintage Levi's De Luxe Shirt

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 The Levi's De Luxe neck label and a close up on the wool twill fabric. De Luxe was a series of woolen garments from Levi's, produced from the late 30's to the 50's.

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