Collection: Fullcount

Fullcounts founding in 1992 and is part of the legendary Osaka Five, the five brands from Osaka that put Japanese denim on the map and created the foundation of Japanese denim production!

Fullcount was founded based on a question that the brand's founder Mikiharu Isujita asked himself. Was something lost when the demand for cheap jeans grew bigger from the sixties to the eighties, and he started studying his vintage jeans from the 40's and 50's in minute detail to see what made them superior in cut and quality. According to the legend, he went so far as to untwist the threads to map the cotton's fiber length and thus find one of the answers to why the quality was getting worse over the years. When he had the answers he needed, he decided to created his own line of denim. With that, Fullcount was born.