Fullcounts founding in 1993 was based on curiosity. Mikiharu Isujita was wondering about what was being lost when the demand for cheap jeans grew bigger from the sixties to the eighties, and started studying jeans from the 40's and 50's in minute detail to see what made them superior in cut and quality. When he had the answers he needed, he  created his own line of denim.

Today, Fullcounts idea is to make garments for todays people using the knowledge of the past.

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