News
A donation of vintage Levi's jeans!
It happens that we get donations of jeans to our store. These are usually worn out jeans that are not old but can be used to repair other jeans, wh...
We made a short stop motion movie that shows the aging of denim
We did a short stop motion movie that we believe sums up our passion for denim and why we only stock new (not pre distressed jeans) that will age t...
Second Sunrise Archive: Pat May 1873 LS & Co SF rivet
The rivet was originally an invention that was granted a patent to a tailor called Jacob Davis and his cloth supplier Levi Strauss. The patent states an “Improvement in Fastening Pocket-Openings" using a copper rivet.
Second Sunrise Archive: Vintage Levi's 503zxx
This pair of miniature Levi's jeans were produced in the 50s to be worn by a small child! They're a part of the post war American era when denim was rapidly becoming more and more popular, and the casual style synonymous with the blue cotton twill fabric was getting more accepted to wear.
Second Sunrise Archive: Buddy Lee Doll
Meet Buddy Lee! This 12 1/2 inch guy with the cute smile and clever looking eyes has quite some stories to tell. He started his career in the 1920s as a model displaying miniature versions of the clothes made by H. D. Lee Company and eventually he gained in popularity. At one time he was actually the second highest selling doll in USA!
Second Sunrise Archive: US Army Denim Pullover
The blue denim fabric was first adopted by the US army in 1919 replacing the brown cotton duck work clothes used before that.This pullover is a fine example of such a garment and it was standard issue up until the 40's.
Second Sunrise Archive: Lee Riders Advertising Banner
This particular banner was made by the H. D. Lee Company and it's printed on a piece of denim. The entire width of the fabric was used so you can still see the selvage running on each side of the banner.
Second Sunrise Archive: Vintage Levi's De Luxe Shirt "Rodeo Club"
Don held Buck Out's at a small arena near his home during this time. His group of friends and fellow cowboys had a club called "The Rodeo Club". Anyway this piece is the last from my collection of Don's stuff. He passed away in 2002."